Tag: Kellogg’s
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Unfrosted: Seinfeld’s Zany Origin Story of the Pop Tart
In his directorial debut, Jerry Seinfeld takes on the cereal wars of the 1960s. The epic battle between Kellogg’s and Post to create a toaster breakfast pastry that will addict children to a new form of morning ritual. A Manhattan Project for cereal, if you will. In 1963, Kellogg’s is king and Post the also-ran.…